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360Sports Unveiled as New Malta Premier Sponsor
Largest Private Deal in Maltese Sports Increases League Sponsorship Revenues by 800%
Largest Private Deal in Maltese Sports Increases League Sponsorship Revenues by 800%
360Sports are the new naming rights partner of the Malta Premier in what is the largest ever private sponsorship in Maltese sports. The deal, together with the league's new emblem having the Maltese falcon at its centre, were unveiled to the media this morning.
The sponsorship is for a three-year period and demonstrates 360Sports' confidence in the new Malta Premier, which it chose to make its international debut for its upcoming fan engagement services. Commenting on the deal, Premier League Limited Chairman, Alan Abela said that with this and other deals, the revenue sponsorship in the 360Sports Malta Premier now totals around €1 million for this period, an 800% increase.
Franz Josef Cauchi Director of 360Sports Malta said “We are honoured to become the title partner of the country's elite football competition, a league with an iconic history and a passionate fan base. Our CEO, Nasib Piriyev had the vision to make Malta the home for 360Sports internationally, and we feel this sponsorship aligns perfectly with our mission to enhance sports entertainment and fan engagement globally. We look forward to working closely with the Malta Premier League and the participating clubs to bring new and exciting experiences to the fans."
He added: “Our fan engagement platform enhances the football experience through content, social interactions, gaming and sports data. This partnership will elevate how fans connect with the game and will drive the Malta Premier to new heights in digital engagement. We look forward to making a significant impact in the Maltese sports community.”
The logo of 360Sports has been incorporated int the new Malta Premier emblem, which was selected following a public call and adapted accordingly. In another first, it will now be worn on the sleeve of every team competing in the league.
The 2024/25 season will be the first organised by Premier League Limited, a joint venture between the Malta Premier League and the Malta Football Association. It will present a new Latin American style Opening and Closing rounds format , with playoffs and finals. The upcoming competition is being considered as a transition season, with more innovations in the offing.
The fixtures for the 360Sports Malta Premier Opening Round will be drawn the coming Wednesday.
The sponsorship is for a three-year period and demonstrates 360Sports' confidence in the new Malta Premier, which it chose to make its international debut for its upcoming fan engagement services. Commenting on the deal, Premier League Limited Chairman, Alan Abela said that with this and other deals, the revenue sponsorship in the 360Sports Malta Premier now totals around €1 million for this period, an 800% increase.
Franz Josef Cauchi Director of 360Sports Malta said “We are honoured to become the title partner of the country's elite football competition, a league with an iconic history and a passionate fan base. Our CEO, Nasib Piriyev had the vision to make Malta the home for 360Sports internationally, and we feel this sponsorship aligns perfectly with our mission to enhance sports entertainment and fan engagement globally. We look forward to working closely with the Malta Premier League and the participating clubs to bring new and exciting experiences to the fans."
He added: “Our fan engagement platform enhances the football experience through content, social interactions, gaming and sports data. This partnership will elevate how fans connect with the game and will drive the Malta Premier to new heights in digital engagement. We look forward to making a significant impact in the Maltese sports community.”
The logo of 360Sports has been incorporated int the new Malta Premier emblem, which was selected following a public call and adapted accordingly. In another first, it will now be worn on the sleeve of every team competing in the league.
The 2024/25 season will be the first organised by Premier League Limited, a joint venture between the Malta Premier League and the Malta Football Association. It will present a new Latin American style Opening and Closing rounds format , with playoffs and finals. The upcoming competition is being considered as a transition season, with more innovations in the offing.
The fixtures for the 360Sports Malta Premier Opening Round will be drawn the coming Wednesday.
Joseph Muscat, Malta Premier Chairman; Rochus Schreiber, 360Sports CCO; Franz Josef Cauchi, 360Sports Director in Malta; Alan Abela, Premier League Limited Chairman
Rochus Schreiber, 360Sports Chief Commercial Officer presenting the product
Franz Josef Cauchi, Woodford Finance CTO and Director of 360Sports in Malta presenting the 360Sports superApp
The new 360Sports Malta Premier logo